Why We Love It

Here at Analog/Shift, we’re known for our love of DOXA. In any flavor, any color, from the common yet wonderful orange-dialed Sub 300T Professional to the black-dialed Sharkhunter, the Army, any anything in between, we’ve counted them in our personal collection and offered them on our site. But our love of the brand doesn’t end with the vintage versions. DOXA is still around, and still manages to surprise us. Such is the case with this watch, a limited edition Sharkhunter 'Whiteshark' released for the 50th anniversary of the Sub 300 Sharkhunter.

This particular example is configured with a full white handset - an aesthetic choice ultimately abandoned by DOXA in favor of an orange minute hand on later models. Sharkhunters featuring these hands are commonly known as "Whitesharks" by collectors, and in our eyes are the best of the bunch, once again properly evoking the original models from the 1960s.

This particular example is in outstanding condition throughout and is accompanied by its watch tube, COSC papers, warranty card numbered 66/300 dated 2017, books, DVD, and spring bar tool.

Now's your chance to grab one of the most popular contemporary homages to one of the unsung heroes in the development of the modern dive watch - don't miss it! 

The Story

DOXA began Research and Development for the Sub 300 in 1964, under a team helmed by Urs Eschle, the brand's head of operations, who consulted professional divers including none other than the father of SCUBA himself, Jacques-Yves Cousteau.

Since wearability was crucial, Eschle designed a large case with wide rounded lugs. For the dial, the team tested many colors (orange, yellow, turquoise, and red) in the waters of Neuchatel Lake. An unprecedented amount of tritium was also used on the hands and hour indices. 

The team implemented a unidirectional bezel with an innovative insert: the U.S. Navy No Decompression chart, with the outer depth scale in orange and the minute scale in black, to allow divers to gauge how much air was in left in their tanks. Rounding out the Sub 300's innovative design was a beads-of-rice bracelet that was the first to implement an ratcheting expandable clasp capable of fitting over a diver's wetsuit without having to remove links.